Would people buy your branding item?
Did you get to take a vacation this summer? If so, do you remember it at this point? Either way, hope it was as fantastic as ours. We were fortunate to take a family vacation to Italy this summer at...
View ArticleFive Tricks to Stickiness
I’ve been re-reading “Made to Stick” by the Heath Bros. again recently. For anyone like me who has very little time to read anything other than calendars, to do lists, homework and mountains of email,...
View ArticleAd Fail – WTF
I am the 1%. That is, I don’t like Super Bowl commercials. And while the rest of the Twitterverse is playing Monday morning Ad Exec, I am shaking my head. The average spot during the Super Bowl costs...
View ArticleAre You a Brand Killer? Everyday Decisions that Harm You and Your Company
Best Buy, HP and American Airlines have all taken a hit on their brands this year. Ruthless price pressures, the third CEO in less than two years and Chapter 13 just to name a few. These companies and...
View ArticlePersonal Brand – Are You The CEO Of Your Career?
Are you keenly aware of your personal brand? Do you know how others perceive your contribution and value? Can you articulate your “X” factor? In today’s work environment, your personal brand is an...
View ArticleBag of Tricks: 4 Tips for Shameless Naming Manipulation
Names don’t matter much. Or do they? From Baby names (good luck with that, Baby Hashtag) to multi-million dollar branding campaigns (New Coke anyone?), names can immediately evoke a reaction. So...
View ArticleRestoration Hardware: When New and Different Got in the Way
I enthusiastically answered the knock on the door from UPS. Instead of a birthday surprise, I was handed a three inch thick bundle of catalogues. This 17 pound package from Restoration Hardware...
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